Principal

Jeff Kwok is an experienced business executive with 18 years in multinational companies, specializing in business creation, mergers & acquisition, strategic planning, global marketing, and media solutions. He has facilitated billion-dollar annual transaction values for global Online Travel Agents (OTAs), travel agencies, hotels, airlines, and E-commerce brands like Alibaba across major Asian countries.

In 2025, Jeff has enhanced cross-border business development and government relations in Asia for emerging sectors such as Tokenization & FinTech, new-energy & zero-emission vehicles. As one of the principals of AsiaGrowth, he has opened the Japan market for a renowned Canadian tokenization firm. Additionally, he is advancing agreements to support the growth of Chinese Electric Vehicle manufacturing capabilities and technology licensing to North America and Europe.

Jeff is an expert in launching and growing startup ventures. He was instrumental in conceptualizing, developing, and generating revenue for two consecutive startup projects at Trip.com and its subsidiary companies. Previously, he served as the Director of Asia Pacific at GlobalWide Media, a global performance marketing firm with offices in Los Angeles, Hong Kong, London, and Victoria. In close collaboration with Eric J. Gerritsen, he established the APAC office, which catered to mainland China, Japan, Korea, Hong Kong, Taiwan, India, and Southeast Asian countries. This office facilitated online transactions and user acquisitions for ecommerce, travel, and hospitality sectors, while also boosting brand awareness for clients in advertising and creative agencies, fashion retail, FMCG, and financial services.

In his early career, Jeff worked on business development, branding and marketing, strategic planning, and product development for multinational companies like Philips, Siemens, and Nokia.

Jeff has strong connections with government organizations such as InvestHK, the Canadian Chamber of Commerce, the Consulate General of Canada, the Mayor's office, Canadian Tourism Boards, and trade commissioners from various countries.

Jeff holds an MBA degree from University of British Columbia, Canada, and Master degree in Electrical and Electronic Engineering, Dresden University of Technology, Germany.