OrCam
The Case
OrCam leverages AI for handheld and wearable assistive solutions, catering to the visually impaired and those with reading challenges. Co-founders Prof Amnon Shashua and Ziv Aviram previously sold autonomous driving company MobilEye to Intel Corp. for 15 billion USD in 2017, before embarking on Orcam.
Goals and Methods
The co-founders' new strategy necessitated pre-sales support in the US market. TCG, a business entity of EuroGrowth, was chosen due to its connection with the Consumer Technology Association (CTA), the foremost membership organization for US technology industry companies. As the organizers of CES, the most influential technology event globally, CTA had an established relationship with TCG, serving as their designated Marketing Communications Agency.
OrCam utilized TCG's presence and reputation at CES to make a significant entry into the US market with state-of-the-art products for the visually impaired.
Result
OrCam garnered top honors from leading Life Sciences media and Tier 1 media outlets, including the WSJ, Washington Post, and several other platforms, which contributed to establishing the company's brand in this crucial market.