EURAMEC
The Case
Euramec, a European producer of cockpit simulators, operates in the General Aviation, Commercial, and Defense sectors. Headquartered in Belgium and with a sales office in Denver, CO, the company has broadened its expertise to include helicopter simulation, ISR/Radar/Acoustics/TACO/EW simulation, and complete mission training systems.
Goals and Methods
TCG (a business entity of EuroGrowth) established a Pre-sales Program in the US and China markets through trade show presence, speaker opportunities and stakeholder outreach/relationship building.
Result
Increased brand awareness and established sustainable client relationships with C-level executives in the early stage of market penetration. Today, Euramec is a prominent player in the mid-range simulator market including US and China, known for its outstanding reputation as a capable system integrator.