Bowne Global Solutions
The Case
Bowne Global Solutions Inc. (BGS) was established in 1997, based in New York City, USA, with additional offices in countries such as Belgium, Brazil, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, the Netherlands, Portugal, Slovakia, Spain, South Korea, Taiwan, the United Kingdom, and the United States. The company offered services in translation, localization, technical writing, and interpretation to industries like information technology, automotive, e-learning, life sciences, entertainment, telecommunications, aerospace, and power and utilities. In September 2005, BGS was acquired by Lionbridge Technologies, Inc.
Goals and Methods
From 2001 to 2002, TCG (a business entity of EuroGrowth) was a full member of BGS's global sales and marketing division, aiming to enhance brand credibility in light of their upcoming M&A Program.
Result
TCG collaborated with C-level management to create a corporate communication strategy that resulted in the acquisition of Mendez SA, establishing the leading company in the globalization and localization sector with combined annualized revenues of about $150 million in 2001.